Shape
sensory identity
of a brand is an art .
Exclusive services
As a consultant, I support brands in developing CMF strategies and artistic directions, transforming their DNA into unique and memorable sensory experiences.
Convinced of the emotional power of CMF design, I explore the impact of textures, colors, and finishes on brand perception and attachment. By combining craftsmanship, innovation, and intuition, I design engaging materials and atmospheres capable of making a lasting impression.
My expertise covers products, retail, communication and digital, to ensure an immersive and consistent experience.
Through this space, I share my expertise, services and methodologies to help brands assert their sensory identity and create experiences that resonate perfectly with their audience.
Prospective & Benchmark
Analysis of color, material, texture, finish, touch and olfaction trends, adapted to the brand's positioning and markets.
CMF Strategy & Artistic Direction
Definition of storytelling and a sensory vision, integrating color palettes, material sourcing and holistic sensory experiences.
Exclusive Visual Creation
Creation of exclusive visuals and inspiring mood boards, for creative or commercial purposes, using tools like MidJourney. The goal: impactful presentations and a strong visual identity.
Suppliers & Sustainable Innovation
Selection and enrichment of the supplier panel, integration of sustainable innovations and eco-responsible approach aligned with the brand strategy.
Development of Exclusive Materials
Research and development of innovative materials, monitoring their development and integration of new materials into the brand's ecosystem.
CMF Ecosystem & Organization
Structuring and optimization of a physical and digital library.