HOPIUM

CMF Design & Sensory Identity
Sustainable Luxury and Hydrogen Mobility

A visionary European startup, Hopium aimed to redefine premium mobility through hydrogen, merging high technology with aesthetic excellence. Alongside Félix Godard and Lyse Martel, I shaped the brand's sensory identity and CMF strategy, infusing each material, each color, and each texture with a harmony between luxury, innovation, and sustainability.

For the Machina sedan and its variants in other segments, I crafted a visual and tactile language, orchestrating an artistic direction deeply rooted in the Hopium story. Selecting noble and sustainable materials, defining palettes with subtle resonances, developing a unique haptic identity, exploring eco-responsible alternatives, and structuring a visionary materials library—every choice aimed to embody the balance between sophistication and environmental commitment.

In constant dialogue with engineering, marketing, and suppliers, I led the implementation of CMF tools, VRED visualizations, and design variations, ensuring sensitive and technological consistency. A cross-functional role, serving a reinvented luxury, where innovation and responsibility merge into a single ambition.